According to analysts, Apple CEO Tim Cook and CFO Peter Oppenheimer are not worried or scared about the rising adoption of the Kindle Fire in the upcoming weeks. Amazon is expected to ship as many as 5 million Kindle Fire tablets by the end of 2011 which would make the slate the fastest-selling Android tablet ever.
After a meeting with the Apple chief officers, Reitzes informed the investors indicating that the company shouldn’t be worried about the forthcoming Kindle Fire that Amazon is going to launch in the next couple of weeks. It has been agreed that Kindle’s Fire low price will make it accessible, but it will further fragment the Android world which might attract users on the iPad side.
“While the pricing at $199 looks disruptive for what seems to be the iPad’s most important rising challenge, the Amazon Fire – it is important to note that it could fuel further fragmentation in the tablet market,” Reitzes wrote. ”While compatible with Android, the Apps work with Amazon products. The more fragmentation, the better, says Apple, since that could drive more consumers to the stable Apple platform. We believe that Apple will get more aggressive on price with the iPad eventually but not compromise the product quality and experience.”
Kindle Fire will be released on November 15th, with a second Amazon tablet expected in the second half of 2012.
Via : BGR