Amazon Kindle Fire is expected to surpass all the other tablet rivals excluding iPad in the fourth quarter, taking the second place in the tablet market.
According to a preliminary projection from IHS iSuppli Display Materials & Systems Service, Amazon will ship 3.9 million Kindle Fire tablets in the last three months of 2011. Amazon will get through this 13.8 percent share of the global tablet market, more than the 4.8 percent held by Samsung and less than the Apple’s 65.6 percent share of the market.
“Nearly two years after Apple Inc. rolled out the iPad, a competitor has finally developed an alternative which looks like it might have enough of Apple’s secret sauce to succeed,” said Rhoda Alexander, senior manager, tablet and monitor research for IHS. “ Initial market response strongly suggests that Amazon, with the Kindle Fire, has found the right combination of savvy pricing, astute marketing, accessible content and an appropriate business model, positioning the Kindle Fire to appeal to a brand-new set of media tablet buyers. The production plans make it clear that Amazon is betting big on the product.”
Via : iSuppli