Amazon announced that it is starting to open up the Kindle Fire to third party content providers. One of the first companies to take advantage of this initiative is Wattap.
Wattap is a company which produces rival eBook reader package for Android devices and managed to close a deal with Amazon in order for its software/package to be available on the Kindle Fire. We are expecting for other content providers to do the same in due course.
“Over the past couple of weeks we’ve spoken with representatives at the Kindle Fire Store, first over email and then eventually with some phone calls up to the higher levels, convincing them that we’re actually a valuable complementary service,” a spokesperson for Wattpad told VentureBeat of the move. “Our community is super engaged readers and writers; they are passionate book lovers and eventually Amazon came around to see the value we could bring.”
Which content provider would you like on the Kindle Fire?
Via : ITProPortal